Crafting Killer Explainer Videos: A No-BS GuideSo, you wanna make an explainer video that doesn’t put people to sleep? Cool. Let’s break it down into no jargon, just straight talk. And hey, if you’re over your head, San Francisco video production studios like LV Productions exist for a reason. They’ll handle the fancy stuff while you focus on your coffee addiction.Step 1: Figure Out Who Cares & WhyBefore you even open Canva, ask: Who’s watching? Busy moms? Tech nerds? Dog groomers? (Yes, that’s a real niche.) What’s the point? Selling an app? Training employees? Confusing your ex? Get specific. Pro tip: If your audience is retirees, skip the TikTok dances in the intro. Step 2: Write a Script That Doesn’t SuckYour script is the backbone. Or spine. Whatever metaphor works. Hook ‘em fast: Start with a problem. “Tired of your cat hacking up hairballs on your $500 rug?” KISS: Keep It Short, Stupid. 90 seconds max. If Shakespeare couldn’t hold attention longer, neither can you. End with a bang: Tell ’em what to do next. “Click now before your cat destroys another couch.” Fun fact: I once wrote a script on a napkin during a Zoom meeting. It worked. Step 3: Visuals That Won’t Make Eyes Glaze OverTime to make it pretty(ish). Style matters: Do you prefer 2D animation, live-action, or stick figures? Match the vibe to your brand. (Pro tip: If your brand is “corporate chic,” skip the stick figures.) Brand it: Slap your logo everywhere. Just kidding—subtlety’s key. Use your colors and fonts, but don’t go full PowerPoint 2003. Storyboard it: Draw stick-figure scenes. No one’s judging—unless you’re pitching to Pixar. Step 4: Voiceover: Don’t Sound Like a RobotYour cousin’s got a “radio voice”? Perfect. If not, hire someone. Tone it right: Selling meditation apps? Go calm. Selling energy drinks? Crank the enthusiasm to 11. Clarity > accent: Keep it neutral unless you target Scottish terrier owners. DIY hacks: Record in your closet. The clothes muffle echo, and hey, free soundproofing! Step 5: Animation: Make Stuff Move (Without Breaking the Bank)You don’t need Pixar’s budget. Tools like Vyond (not “Vyondr”—see, humans make typos!) or Canva work. Sync it: Animation should match the voiceover. If you’re talking about speed, make the visuals zip. Transitions: Fade, slide, or spin—don’t overdo it. Nobody needs a PowerPoint spiral. Step 6: Soundtrack & SFX: Ear CandyBad audio = dead video. Music: Royalty-free tracks from Epidemic Sound or YouTube’s library. Avoid dubstep unless you’re selling gaming chairs. SFX: Ding for notifications, whoosh for transitions. Don’t add fart sounds. (Unless your audience is 12-year-olds.) Volume check: If the music drowns the voiceover, you’ve failed. Step 7: Edit Like a Paranoid PerfectionistCut the fluff. Then, cut again. Trim ruthlessly: That 5-second intro of your logo spinning? Gone. Feedback: Show it to your brutally honest friend. If they say “meh,” start over. Captions: Because 85% of social videos are watched on mute. Thanks, Instagram. Step 8: Launch It & Pray to the Algorithm GodsPost everywhere: on YouTube, LinkedIn, and your grandma’s Facebook group. SEO stuff: Keywords like “how to [your product]” or “best [industry] hacks.” Track metrics: Views, drop-off points, shares. If everyone bails at 0:30, your hook’s weak. Why Bother?Explainer videos aren’t just for SaaS startups. Dentists use ’em to explain root canals. Teachers use ’em to make algebra less awful. And yeah, San Francisco video production teams use ’em to flex their skills. Final Thought:Done is better than perfect. The first frame of my explainer video contained a typo, but it got 10K views anyway. So, start. P.S. If you’re in SF drowning in this, hit up LV Productions. Tell ’em the person who writes weird guides sent you. They’ll know. | Используйте наш онлайн-видеоконструктор для создания маркетингового видеоролика Выберите шаблон и отредактируйте его с помощью нашего онлайн-редактора видео. Видео Категории Последние cтатьи |